May 30, 2017
4 Useful Tricks to Make Your Emails Shine

4 Useful Tricks to Make Your Emails Shine

We communicate electronically all day long. It’s such a major form of communication that it’s the only one that has to be broken down into subcategories. Be it email, texting, instant messaging, at some point in the day, we’re going to communicate electronically. And if it’s for work, it’s going to be over email.

Our work emails are going out to a lot of people. Our coworkers, our clients, our bosses. In all those emails, you want to make sure yours really stand out: So here are 4 ways you can do that.


Make Sure You Have Something to Say

Only send emails when you have something of value to share. People are constantly getting bombarded with emails from companies trying to sell them something, show their latest product off, or give them a discount. Your emails will stand out if you only email your customers and clients when you really have something of value to offer.

Have an update on a loan? Is it really a good time to refinance? These are the times you should be reaching out. When there’s something of value that is being said in the email.


Be Clear In Your Subject Lines

Email filters are pretty sophisticated these days, but a sloppily written subject line could still trigger a spam filter. When communicating with a client you don’t want to suddenly go dark because of an accidental trigger went off when asking them for information that could help close their loan.

Even when you’re not chatting with a client, subject lines that are clear in what they’re offering, requesting, or selling are more likely to get opened than a generic “hey”, “RSVPs”,  or “Printing”. These are all examples pulled from my own inbox.

A clear subject line also makes it easier to reference an email later in case you get asked to pull up old information. If there was an important and specific attachment in that “hey” email, I may never find it again.

Give Your Email a Second Read

Be Careful Not to Trigger Spam FiltersProofreading is essential when sending emails. Clients and partners may not want to work with you if you’re making simple grammatical and spelling errors. Giving your email a second glance will save you from simple typos that might have occurred from your fingers moving too fast. Sometimes we skip over critical words when we’re typing.

Here are some of the most common grammar and spelling errors that are seen on a day to day basis:

  • “Your” and “you’re”
  • “their” “there” and “they’re”
  • “its” and “it’s”


Keep Your Emails Short and Sweet

Try to keep emails punchy and to the point. It’s unlikely, almost impossible, that you’re the only person sending someone an email in a day. People want to know “what do you need from me?” so being able to tell them saves time and makes both their life, and yours, easier.

If you need to use a lot of technical language, save it for later! Give a simple explanation first and then explain in detail later. Say something like: “if you’d like a more detailed explanation, I’ve typed it out below”. That way the person who you’re emailing can decide how deep they want to dive. Letting someone else make the call on how much technical reading they want to do leaves clients and peers less frustrated because they have the option between an easy explanation, and a more detailed one down below.

Using formatting like bolding, underlining, and italicizing can also be helpful if you need to go into a more detailed explanation than you were expecting. Picking out key terms to highlight will point your reader to the most important information so they’ll have an easy reference point if they need to return to your email later on.

Loey Antal